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Reflecting on Our Experience at the WIC Conference!

  • Writer: Brittany Cooper-Frishman
    Brittany Cooper-Frishman
  • May 3, 2024
  • 2 min read

Several of our Coaltions advocates recently had the privilege of attending the WIC conference, and couldn’t be more thrilled to share their experience! This event was an incredible opportunity for us to deepen our understanding of key topics such as nutrition, breastfeeding, community outreach, and mental health. "We left feeling inspired and excited to apply what we’ve learned to better serve our community."


But the conference wasn’t just about learning—it was also about connection. We cherished the opportunity to bond as a team, creating a positive and supportive work environment that will undoubtedly enhance our efforts moving forward. A highlight of the event was seeing the amazing Brenda Bandy, Executive Director of the Kansas Breastfeeding Coalition, whose passion and expertise continue to inspire us all. As we reflect on our time at the conference, we’re reminded of the profound impact that breastfeeding can have on maternal mental health. Here are some ways in which breastfeeding influences a mother’s mental well-being:


1. Emotional Bonding:

Breastfeeding facilitates a strong emotional bond between mother and baby. The close physical contact and the release of oxytocin, often called the "love hormone," during breastfeeding can promote feelings of attachment and affection, which are crucial for both the mother’s and baby’s mental health.

2. Stress Reduction:

The act of breastfeeding has been shown to reduce stress in mothers. Oxytocin, which is released during breastfeeding, not only helps with milk ejection but also has calming effects that can help mothers manage the stress and anxiety that often accompany the postpartum period.

3. Lower Risk of Postpartum Depression:

Studies have suggested that breastfeeding may lower the risk of postpartum depression (PPD). While breastfeeding isn’t a guaranteed preventive measure, it can provide mothers with a sense of accomplishment and purpose, which may buffer against feelings of depression.

4. Empowerment and Confidence:

Successfully breastfeeding can boost a mother’s confidence in her ability to care for her baby. This sense of empowerment can have a positive impact on her overall mental health, helping her feel more capable and in control during a time that can often feel overwhelming.

5. Social Support:

Breastfeeding can also connect mothers to a supportive community of other breastfeeding mothers, lactation consultants, and healthcare providers. This network can provide emotional support, practical advice, and encouragement, all of which are crucial for maintaining good mental health.


Our experience at the WIC conference has reinforced our commitment to supporting breastfeeding mothers in our community. We understand the powerful role that breastfeeding can play in a mother’s mental health, and we are dedicated to providing the resources, education, and support necessary to help every mother on her journey.


Here’s to growth, learning, and making a difference together—one mother, one baby, and one community at a time! Our outreach was one of the chosen to be displayed as a poster at the conference! Check out everything our team has accomplished with the Health Department!





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